How will men be able to respect you?

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My boyfriend and I recently watched 17 Again: a film where Zac Efron plays the part of a middle age man who through divine janitorial intervention is transformed back into his 17 year old self and has to attend high school with his two teenage children.  The film was fine, made me laugh, nothing out of this world. This is not a film review.

During the film Zac Efron’s character delivered an instructional speech to three girls who finding him attractive, decide to get their flirt on and let him know they are interested. His words (I’m quoting from memory here) were:

Girls! ‘If you don’t respect yourselves, how will men ever be able to respect you.’

Stop right there Zac Efron, or more accurately the screenwriters of 17 Again! Please, this is enough. This is another phrase I hear constantly especially in films and television. And it is seemingly portrayed as empowering message to young women… does no one else see the problem here?

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Don’t Blame It On Your Vagina

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Mean girls: not just the title of a popular comedy film. Nope, it is also a phrase I have heard batted around me in person and online my entire life. Not directed specifically towards me but as an elusive gender myth that lingers in the air waiting to suffocate new generations of women.

‘All girls are mean!’

Men, women, boys and girls have cried since whenever this stereotype came into existence…

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Naked Women Sell Things…

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Above you will bare witness to but a small selection of the titles published by Hard Case Crimes and their rather ‘stimulating’ cover designs. And it is their covers that are the topic of this post. Other than their retro feel and bold type-face there is one thing in particular that appears to bind each of these covers together, regardless of the plot or author, and, it seems silly for me to have to point this out, that is the adornment of an either scantily clad or entirely naked woman on each.

Now, I feel like it won’t come as a surprise to most of you that these covers make me a little uncomfortable. My first exposure to these cover designs was with an advanced readers’ copy of Joyland by Stephen King very kindly sent to me by the publishers who knew I was interested in reading some of King’s work. I cannot tell you that I was not a little shocked by the cover, which bore a women all but naked except for a cleverly positioned towel. Not  aware of the rest of this line’s cover designs I took it to be a cover carefully chosen for this book, which fitted with the plot and although seemingly objectified women’s bodies had another purpose unbeknownst to me. When I first saw these covers in a group such as this, however, I had to check my calendar. It is 2016 right? OK, so it may not have been 2016 for long but regardless, it is the 21st century.

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